Lady Luck: Sportsbooks Adjust Marketing Strategies to Attract Female Users
(AsiaGameHub) – Sportsbook advertisements are consistently widespread during March Madness, yet in recent years, there has been a noticeable change in the marketing strategies employed to draw in new female customers. Women remain largely seen as an underutilized market for commercial sportsbooks, though researchers and counselors nationwide have observed an increase in female users. […]

























